Rihanna Named Face of Dior J'adore Fragrance

Dior has appointed global superstar Rihanna as the new face of its iconic J’adore fragrance, marking a bold new direction for the brand. The campaign, which will be launched on September 1, features visuals shot by renowned photographer Steven Klein at the opulent setting of Versailles, emphasizing themes of luxury and femininity. Rihanna, who takes over from longtime muse Charlize Theron, embodies the essence of J’adore with her powerful and independent spirit, resonating with the fragrance's history of celebrating women's strength. The collaboration aims to connect with a younger, more diverse audience while maintaining the perfume's rich heritage. Rihanna expressed her excitement, describing her role as both an honor and a mission, while Dior's CEO highlighted her unique qualities as ideal for representing modern Dior femininity. The campaign will also introduce new sizes of the fragrance, expanding its market reach.