Luke Littler Drives Record Premier League Darts Final Attendance, Sky Doubles Broadcast Deal

Luke Littler, an 18-year-old darts prodigy, has rapidly risen to prominence, becoming a two-time Premier League champion and a recent world champion, known for his impressive 180s average and clutch performances in finals. His 2024 World Darts Championship run, where he reached the final as a 16-year-old, significantly boosted his profile beyond the darts community, earning widespread attention and social media following. Littler's success has contributed to the growing popularity and profitability of darts, with sold-out venues and lucrative broadcast deals, elevating the sport's status alongside major competitions and increasing prize money dramatically. Despite his success, Littler has occasionally taken on a 'pantomime villain' role with fans, responding to boos with smirks and gestures, showing his enjoyment of the banter. The Premier League Darts final, featuring Littler against top competitors, is highly anticipated, with ticket prices soaring and expectations high for Littler to continue his record-breaking performances. His rise is seen as pivotal to the sport's expanding global appeal and financial growth under Matchroom Sport's management.