Eisenberg Promotes Now You See Me with NYC Magic

On Oct. 25, 2025, Jesse Eisenberg surprised crowds with impromptu magic performances at Hudson Yards and Tompkins Square Park in New York City, appearing in character as J. Daniel 'Danny' Atlas alongside magician Noah Levine. During the street shows he performed card tricks and distributed playing cards that doubled as tickets to an early screening of Now You See Me: Now You Don't, and attendees also received swag such as shirts and posters. The guerrilla-marketing stunt echoed the franchise’s themes of illusion and drew sizable crowds and social media buzz. Now You See Me: Now You Don't, directed by Ruben Fleischer, reunites Eisenberg with Woody Harrelson, Dave Franco, Isla Fisher and Morgan Freeman and adds newcomers Justice Smith and Rosamund Pike, who is billed as the film’s main villain. The third installment is scheduled to hit theaters on November 14, 2025.