In a speech ahead of the anticipated 2024 UK Budget, Prime Minister Keir Starmer will underscore the need for the country to face 'the harsh light of fiscal reality' due to unprecedented economic challenges, promising that 'better days are ahead'. Starmer's address comes as the Labour government prepares for significant tax hikes, including increases in employers' national insurance contributions, which critics argue violate the party's manifesto pledge not to raise taxes on working people. He emphasizes the necessity of a credible long-term plan to rebuild public services amidst claims of a £22 billion deficit inherited from the previous government. The Chancellor, Rachel Reeves, is expected to announce a range of tax increases and spending cuts on Wednesday, sparking concerns among businesses about the potential impact on the economy during a crucial holiday season. Starmer's remarks aim to gain public support for these measures while facing backlash from the opposition, who accuse him of breaking promises. Overall, the government is strategizing to balance fiscal responsibility with public service needs amidst a challenging economic landscape.