White Lotus Season 3 expected to boost Thai tourism significantly

The upcoming Season 3 of HBO’s 'The White Lotus,' set to premiere on February 16, is anticipated to trigger a significant surge in tourism to Thailand, similar to the increases seen in Hawaii and Sicily after previous seasons. Thai tourism authorities are optimistic, with projections of a 20% rise in visitors, as travel agency Fora reports a 312% increase in Thailand bookings for January 2025 compared to the previous year. The Four Seasons Koh Samui, a key filming location, is already seeing heightened demand, with travelers eager to experience the show’s luxurious settings. Additionally, a study indicates a staggering 412% rise in online search interest for Thai holidays, positioning the country as a top destination for 2025. As fans align their travel plans with the show’s backdrop, Thailand's iconic locations, including Koh Samui, Phuket, and Bangkok, are set to become hot spots for set-jetting tourism. The show continues to prove its influence in shaping travel trends, with its unique blend of drama and stunning locales captivating audiences worldwide.