Starbucks Korea Bans Presidential Names on Orders Ahead of Snap Election

Ahead of South Korea's snap presidential election on June 3, Starbucks has banned customers from using the names of all seven presidential candidates and the impeached former president Yoon Suk Yeol when ordering drinks through its "Call My Name" service, which allows customers to choose nicknames announced by baristas. This move aims to prevent misuse of the feature for political slogans or controversial names, as has occurred during previous elections, and to maintain a neutral and respectful environment in stores. Starbucks emphasized that it does not take any political or religious stance and actively monitors for inappropriate content in nicknames. The ban reflects heightened political tensions in South Korea following Yoon's impeachment and ongoing trial related to his attempt to impose martial law, an act that sparked violent pro-Yoon rallies and increased polarization. By restricting politically charged names, Starbucks seeks to avoid inflaming divisions amid the charged electoral atmosphere. The company described the "Call My Name" feature as a unique service intended to foster connection between staff and customers, underscoring its intention to keep the space inclusive and nonpartisan.