Burna Boy Signs Multi-Year Partnership with Swiss Brand On

Global music superstar Burna Boy has entered a multi-year partnership with Swiss sportswear brand On, embodying the fusion of music, sport, community, and culture. Appointed as On's 'Clubhouse President,' Burna Boy will play a symbolic and creative role in the brand's tennis-focused Clubhouse Nights event series, which blends tennis with music and art. The collaboration was launched with a visually striking short film directed by Rollo Jackson and includes a collection featuring Burna Boy's favorite footwear and apparel from On's Roger line, with the first joint collection released through multiple retail platforms. This partnership reflects On's mission to ignite the human spirit through movement and continues the brand's trend of engaging with cultural icons following its collaboration with Zendaya. While no signature sneaker for Burna Boy has been announced yet, the partnership is expected to shake up the sports and lifestyle scene by creating innovative content that pushes boundaries in both sports and music worlds. Burna Boy emphasized that everything he does connects music, sport, community, and culture, aligning perfectly with On's vision to create new energy in the world of sports.