Lila Moss Becomes DKNY Global Face for Spring 2025 Campaign

DKNY has announced British model Lila Moss as the new global face for its Spring 2025 Campaign, marking a shift from previous seasons focused on literature to a cinematic theme inspired by legendary films set in New York City. The campaign, shot by Mikael Jansson, features Moss embodying various roles against the vibrant backdrop of the city, showcasing her personal style and self-assurance as a recent New York transplant. This collaboration is significant as it coincides with her mother, Kate Moss, starring in the Donna Karan New York campaign, highlighting a mother-daughter connection that reflects DKNY's origins. Jeff Goldfarb, executive VP at G-III Apparel Group, emphasized the campaign's role in enhancing DKNY's global presence and creating authentic brand connections with consumers. The campaign features the 'DKNY est. 1989' collection, which revisits and reinterprets iconic archive pieces in a contemporary manner. The launch will utilize a diverse media mix, including social media, digital platforms, and influencer partnerships.