Blues Unveil Heritage Uniforms and Updated Logo

The St. Louis Blues have unveiled new home and away uniforms for the 2025-26 NHL season, returning to their original 1967 color palette of bright 'St. Louis blue' and gold. The redesign features a modernized Blue Note logo and new secondary marks, including a stylized 'STL,' a fleur-de-lis, and a trumpet, reflecting St. Louis's musical heritage. Inspired by the popularity of their throwback Winter Classic jerseys, the update was driven by strong fan feedback wanting a vintage look as the primary identity. The previous royal blue uniforms will now serve as the team's third jerseys. Team officials highlight the change as a nod to tradition, a way to stand out from other NHL teams with similar colors, and an improvement in the logo's digital clarity. The rebrand was developed with RARE Design and Fanatics and aims to strengthen fan connection and boost merchandise sales.