Jell-O Launches Limited Edition Jelly Collection

Kraft Heinz has launched The Jelly Collection by JELL-O, a line of inflatable chairs inspired by traditional JELL-O molds, available for $30 each on Amazon. Each chair comes in vibrant colors representing popular flavors: lemon (yellow), lime (green), strawberry (red), and orange (orange), and includes a built-in cup holder for Ready-to-Eat JELL-O cups. The move into home decor aligns with current trends in jelly-inspired products and the resurgence of inflatable furniture among Millennials and Gen Z. Tyler Parker, brand manager of desserts at Kraft Heinz, emphasized the blend of JELL-O's rich history with a modern twist to appeal to today's families. JELL-O has recently seen a 33.2% growth in the refrigerated desserts market, reflecting a comeback in popularity. The collection aims to evoke nostalgia while enhancing playful home decor options for younger consumers.