Ford Reassigns 400 Workers Amid Bronco Sales Decline

Ford Motor Co. is adjusting production of its Bronco SUV at the Michigan Assembly Plant by temporarily relocating 400 workers to nearby facilities due to declining sales, which have decreased by 10% in 2024. This move, confirmed by spokesperson Lars Weborg, is part of efforts to balance inventory as the company prepares for the launch of the 2025 models. Despite the sales drop, Ford expressed optimism about recent sales momentum as it continues to operate the plant on a three-crew schedule. Concurrently, the automaker is idling its F-150 Lightning electric truck plant and cutting 14% of its European workforce, reflecting broader market challenges. The Michigan Assembly Plant will also undergo a two-week shutdown in January for production preparations. These adjustments highlight Ford's strategy to optimize production in response to fluctuating consumer demand and inventory levels.