MLB Launches 2025 Postseason Campaign Featuring Pharrell, Voices of Fire

Major League Baseball has launched the 2025 postseason campaign titled "October Hits Different," featuring Grammy-winning artist Pharrell Williams and the Voices of Fire choir, with a live 25-piece orchestra from the University of Miami. The campaign centers around the anthem "Are You Ready?" produced by Pharrell, which serves as the official soundtrack and rallying cry for the postseason, emphasizing the unity and emotional intensity of October baseball. The campaign includes a video spot showcasing MLB stars like Aaron Judge, Shohei Ohtani, Kyle Schwarber, and Cal Raleigh, paralleling the drama of baseball with the powerful music performance. MLB's Chief Marketing Officer Uzma Rawn Dowler highlighted that the collaboration aims to capture the spectacle and passion of the playoff journey through music as monumental as the games themselves. The campaign debuted ahead of the playoffs starting September 30 and will be featured across MLB media outlets and social platforms. Pharrell connects the power of music and community learned from Virginia to the spirit of sport, making the campaign both a cultural and athletic celebration.