WIAA allows high school athletes to profit from NIL deals

The Wisconsin Interscholastic Athletic Association (WIAA) has approved a rule allowing high school athletes to profit from their name, image, and likeness (NIL), joining at least 40 other states with similar policies. The rule, passed with a 293-108 vote, prohibits athletes from using school uniforms, logos, or marks in endorsements and bans promotion of products such as gambling, alcohol, tobacco, cannabis, weapons, or adult entertainment. Students are also not allowed to hire agents or have school officials facilitate deals, and NIL activities cannot interfere with academics or team obligations. The change, which takes effect at the end of May, was described as a 'historic and exciting moment' by WIAA partner Influential Athlete, which is providing NIL education and support to schools. The move is seen as part of a broader national trend, as college athletes in Wisconsin have been able to sign NIL deals since 2021. The new policy aims to help student-athletes access NIL opportunities safely and compliantly.