Mattel Launches Barbie Diwali Doll with Anita Dongre

Mattel has launched a Barbie Diwali doll in collaboration with renowned Indian fashion designer Anita Dongre, celebrating the Festival of Lights with a unique blend of traditional and modern Indian fashion. The doll is dressed in a Moonlight Bloom lehenga featuring floral motifs, a choli top, and a floral koti vest, accessorized with gold bangles and a bindi, symbolizing the elegance and cultural richness of Diwali. This collaboration highlights Mattel's ongoing efforts to reflect diverse cultural heritages within its Barbie line, emphasizing both Indian artistry and global inclusivity. While this doll is noted as the first Barbie Diwali collaboration with Dongre, it has been pointed out that Mattel previously released a Diwali-themed Barbie in 2006. The new doll aims to empower young girls by showcasing diverse stories and encouraging them to embrace their cultural identities. Dongre expressed her excitement for the project, noting it as an opportunity to present Indian fashion on a global stage and to inspire young girls globally.