Xiaomi Launches YU7 SUV in Beijing, Expands Displays to 92 Cities

Xiaomi has launched its new electric SUV, the YU7, in 13 Beijing showrooms with plans to expand displays to 92 cities across China by June, ahead of its official July launch. Positioned as a premium mid-to-large SUV, the YU7 offers three variants—Standard, Pro, and Max—featuring Xiaomi's proprietary V6s Plus super e-motor and advanced driver-assistance systems powered by NVIDIA’s Thor chip and LiDAR, emphasizing safety amid recent scrutiny following a fatal crash involving the SU7 sedan. The YU7 aims to compete directly with Tesla's Model Y by offering larger dimensions, longer range, and integration with Xiaomi's ecosystem of personal gadgets and smart home products, appealing to consumers shifting focus from foreign brands to local EVs. Xiaomi will also showcase the YU7 alongside its SU7 sedan and SU7 Ultra at the 2025 Guangdong-Hong Kong-Macao Greater Bay Area Auto Show in Shenzhen. Despite some criticism over certain intelligent features and past marketing controversies, Xiaomi’s CEO Lei Jun has pledged to enhance vehicle safety and regain consumer trust as the company marks its 15th anniversary. The YU7's interior remains closed to the public during initial displays to keep some features undisclosed until the official launch.