Superlogic secures $13.7 million Series A funding to enhance experiential rewards

Superlogic, a startup specializing in experiential rewards technology, has successfully closed a Series A funding round, raising $13.7 million led by Powerledger and supported by various prominent investors. This funding increases Superlogic’s total equity to over $21 million and aims to enhance consumer engagement through personalized, experience-based rewards. The platform utilizes AI-driven insights to connect users with unique experiences, such as exclusive event tickets and private dining opportunities, enabling brands to improve loyalty programs effectively. CEO Lin Dai emphasized that experiential rewards represent the new frontier of loyalty, highlighting the transformative potential of their offerings. To further bolster its strategic direction, Superlogic will welcome Dr. Jemma Green from Powerledger to its board. The company is also experiencing significant growth, with reported eight-figure-plus revenue in 2024.