BoAt names Gaurav Nayyar new CEO amid IPO preparations

Imagine Marketing Limited, the parent company of Indian audio and wearable brand boAt, has promoted Gaurav Nayyar from Chief Operating Officer to Chief Executive Officer, marking a key leadership transition aimed at professionalizing management and driving future growth. Nayyar brings over two decades of strategic and operational experience, including eight years as a Partner at Bain & Company, and has worked closely with boAt co-founders Sameer Mehta and Aman Gupta, who will continue to influence the company’s long-term strategy and brand vision as Executive Director and Non-Executive Director respectively. Sameer Mehta, the outgoing CEO, will now focus on long-term strategic initiatives, while Aman Gupta remains involved in shaping marketing and brand positioning. This shift comes as boAt prepares for a potential initial public offering (IPO), having filed draft papers confidentially with the Securities and Exchange Board of India earlier in 2025, although the IPO is not guaranteed. Founded by Gupta and Mehta, boAt is backed by prominent investors and offers a wide range of products including audio gear, smart wearables, and mobile accessories, reporting revenues of over Rs 3,100 crore in FY24 while narrowing losses. The leadership change is positioned to strengthen the company’s management as it seeks to expand its market leadership and product portfolio in a competitive landscape.