Apple iPhone Air Launch Meets Mixed Reception, Reduced Orders in China

Apple's new iPhone Air, launched internationally about a month ago, has faced a muted reception in China, the world's largest smartphone market, despite initial consumer curiosity. Priced at 7,999 yuan (approximately $1,120), the iPhone Air features an ultra-thin design and eSIM-only connectivity, which has slowed its adoption due to delayed support from Chinese carriers. While the phone's slim profile and color options appeal to consumers, many have only tried the device without purchasing, with stronger demand seen for Apple's iPhone 17 Pro and other models that still support physical SIM cards. Production orders for the iPhone Air have reportedly been reduced amid this tepid demand. The iPhone Air's launch was delayed in China partly because of the carriers' eSIM rollout, though major operators now support eSIM and customers can activate service via offline centers. Despite the Air's slow uptake, overall sales of the iPhone 17 series in China and the U.S. have increased compared to the previous generation, reflecting continued strong demand for Apple's latest flagship devices.