Mahomes, Messi Lead Adidas 'You Got This' Campaign

Patrick Mahomes and Lionel Messi star in Adidas' 'You Got This' campaign, which features the athletes and their wives, Brittany Mahomes and Antonela Roccuzzo, in the ad's opening. The commercial centers on a playful treadmill speed contest highlighting mutual respect and the importance of peer encouragement in athletic achievement. The campaign has sparked widespread fan excitement, viral social media reactions, and revived GOAT debates comparing Mahomes to Tom Brady and Messi to Cristiano Ronaldo. Both athletes are longtime Adidas endorsers, with Messi holding a lifetime contract and Mahomes supporting the brand since 2017. Their collaboration extends beyond the advertisement, including a jersey exchange and shared moments that emphasize camaraderie. Adidas plans to air the campaign throughout 2025, aiming to inspire belief and performance through its athlete partnerships.