Lego Hits Record £4 Billion Sales, Expands Asia-Pacific, US Operations

Lego has reported record-breaking sales and strong financial performance in the first half of 2025, with revenues rising 12% to £4 billion and consumer sales up 13%. The company launched a record 314 new sets, with popular ranges including Lego City, Technic, Star Wars, and the Botanicals line, which saw increased demand around Valentine’s and Mother’s Day. Lego’s operating profit increased by 10% to £1.04 billion, supported by significant investments totaling over £485 million in new factories and sites, including a new environmentally sustainable factory in Vietnam and a major ongoing investment in a factory and distribution center in Virginia, USA. The company also expanded its global retail presence to 1,079 stores across 54 markets, with a focus on growth in Asia, where rising living standards and a growing middle class are driving demand. CEO Niels Christiansen emphasized the company’s commitment to innovation, capacity expansion, and strategic initiatives to sustain growth and maintain its global market share. Lego’s strong performance and investments reflect its focus on reaching more children worldwide with diverse and relevant play experiences.