CNBC Launches New Streaming Service CNBC+

CNBC has launched its standalone streaming service, CNBC+, priced at $14.99 per month, aimed at providing a global livestream of financial news from the U.S., Europe, and Asia. The service, which does not feature original programming, is designed to attract cord-cutters and younger audiences but comes with costly subscription tiers, including a $600 annual plan for access to Jim Cramer's investment club. CNBC+ is currently only accessible via mobile devices, limiting its reach compared to competitors that offer broader platform availability. The service focuses on delivering existing content rather than expanding its library, which raises concerns about its viability given the failure of similar services like CNN+. CNBC's executives see the platform as a means to engage business-news viewers more effectively and maintain their audience's attention in an evolving media landscape. With its pricing strategy and content focus, CNBC+ aims to carve out a niche in the crowded streaming market without directly competing with major players like Netflix or Disney+.