Digital Marketing Agency Expands Offerings

The marketing landscape is evolving as brands adapt to Gen Z's preferences, with 99% skipping ads and 63% using ad blockers. Aesthetic marketing is emerging as a key strategy, focusing on aligning brand aesthetics with pop culture trends to engage younger consumers. In Singapore, 64.9% of social media users research brands on these platforms, emphasizing the importance of digital presence in consumer decision-making. Despite low engagement with sponsored posts (11.9%), a significant 49.3% of internet users conduct online brand research prior to purchases. Agencies like CM Binary are responding to these changes by expanding their services to offer integrated digital strategies that blend creativity with performance. This shift reflects a broader recognition that traditional marketing methods must evolve to remain relevant in a fast-changing digital environment.