H&M, Alex Bovaird Launch Resort Collection Inspired by The White Lotus on February 20

H&M is set to launch a new womenswear collection inspired by the HBO series 'The White Lotus,' designed in collaboration with costume designer Alex Bovaird. The 25-piece resort-themed collection, which embodies the sun-drenched glamour of luxury vacations, will be available worldwide on February 20, 2025. Featuring vibrant colors, dynamic prints, and flowing silhouettes, the collection includes elements like crochet, floral motifs, and playful elephant designs that reflect the show's tropical setting in Thailand. The collection is designed to be versatile, suitable for both beach days and evening outings, promoting a sense of aspirational vacation dressing. Ann-Sofie Johansson, H&M's Creative Advisor, emphasized the cultural significance of the collaboration, allowing for a playful exploration of one's vacation persona. With a history of H&M collections selling out quickly, anticipation is high for this fashionable tie-in with the popular series.