Guardian App and Homepage Get Major Overhaul

The Guardian has launched a major digital overhaul, debuting a redesigned mobile app and new homepage across its UK, US, Australia, and Europe editions to boost user engagement and personalization. The updated app, now available on iOS and Android, introduces enhanced personalization via the 'My Guardian' tab, a dedicated podcast section, expanded audio options including text-to-speech for articles, and a new puzzles hub featuring games like Wordwheel and Sudoku. Offline reading and crosswords, previously limited to premium subscribers, are now available to all users. With over a million daily active app users and mobile accounting for 75% of its digital reach, The Guardian aims to create a visually rich and less overwhelming user experience. The new homepage offers curated highlights, improved visual storytelling, and better onboarding for new users. This relaunch is part of a strategy to strengthen reader loyalty and engagement, as app users reportedly generate 15 times more page views than web visitors, amid rising competition from digital platforms and AI-driven news.