During a concert at the Colorado State Fair, country music artist Scotty McCreery abruptly halted his performance after witnessing a man allegedly hit a woman in the audience. McCreery, while performing his song 'It Matters To Her,' called out the assailant, demanding security and police assistance, and expressed disbelief at the incident, labeling the behavior as 'absolutely unacceptable.' Following the incident, Colorado State Fair security confirmed they are investigating the matter and have requested any video footage from attendees. The identities of those involved remain undisclosed, and it is unclear if any arrests were made. McCreery is currently on tour promoting his recent album, 'Rise & Fall'. The situation has raised awareness about audience safety at live events.