NFL Considers Expansion Into Attractive International Markets

The NFL is expanding its international footprint significantly, with the 2025 season featuring seven games across five countries, including new venues in Dublin, Madrid, and Berlin. Commissioner Roger Goodell has acknowledged that markets outside the U.S. are very attractive and that some could support a full-time franchise, with London being a prime candidate. The league is carefully considering competitive and logistical challenges, such as scheduling and training, before committing to an international team. Minnesota Vikings are pioneering by playing back-to-back international games, providing valuable insights into managing overseas operations. Goodell noted the growing enthusiasm among NFL teams for international games, with more franchises requesting to participate. Industry experts like Mark Shapiro see international expansion as a promising, though currently unprofitable, long-term growth strategy for the league.