Billie Eilish Partners with Google Maps for Sustainable Tour

Billie Eilish is partnering with Google Maps for her upcoming 'Hit Me Hard and Soft' North American tour, launching on September 29 in Quebec City. This collaboration aims to help fans find eco-friendly transportation options and plant-based food choices across 43 cities on the tour. Fans can access sustainable travel routes, including walking, biking, and public transport, as well as search for local plant-based restaurants in cities like Atlanta, Chicago, and New York. Eilish emphasized the importance of collective action in reducing carbon footprints, stating, 'Every action matters, no matter how big or small.' This initiative reflects Eilish's commitment to environmental activism, as she has previously criticized wasteful practices in the music industry, such as the release of multiple vinyl formats. The use of Google Maps for these sustainable choices aims to help Eilish's audience make informed decisions while attending her concerts.