Jayson Tatum's Jordan Tatum 3 Shoes Launch October 10

Boston Celtics forward Jayson Tatum is set to launch his new signature shoe, the Jordan Tatum 3, on October 10, 2024, following a limited-edition release in China. The shoe, which is touted as the lightest in the Jordan Brand basketball lineup, features a cushioned, conforming upper designed for adaptive performance, making it ideal for athletes. Its launch colorway, 'Welcome to the Garden,' showcases a floral pattern representing Tatum's family and his roots while also paying homage to the Celtics' home arena. Tatum expressed gratitude for the opportunity to co-create with Jordan Brand, emphasizing the shoe's ability to inspire through color and design. Personal touches include his son's name on the inside and his jersey number on the heel. An exclusive version of the shoe will be available at CNCPTS in Boston on October 5, ahead of the global launch.