Agoda Unveils Top Travel Trends for 2025

Agoda has revealed its top international flight destinations for 2024, with Bangkok leading the list, followed by Singapore, Seoul, Kuala Lumpur, and Tokyo, which has replaced Ho Chi Minh City from the previous year. Additionally, Agoda's 2025 Travel Trends survey highlights relaxation, family trips, and exploring new destinations as key motivations for Asian travelers, with 75% prioritizing unwinding and 40% of Malaysians planning family-focused travels. The survey also notes a growing interest in theme parks, with over one in eight respondents indicating plans to visit them. Technology is playing a significant role in travel planning, with 80% of travelers intending to use travel apps while focusing on budget-friendly options, as 65% plan to spend under $250 per night. Moreover, a new trend labeled 'Live Tourism' is gaining traction, driven by events like concerts, where fans create vacations around experiences such as Taylor Swift's Eras Tour. This collective travel phenomenon emphasizes the importance of being present at memorable events, transforming how people approach travel in 2025.