Bumble Founder Reacts Uneasily to Hulu's 'Swiped' Biopic

Whitney Wolfe Herd says she had no involvement in Hulu/20th Century’s unauthorized biopic Swiped and that she can’t get through the full trailer, calling it “too weird.” She says she learned the project was underway only after scripts were written and that she asked a lawyer two years ago to try to shut it down but was told she had little legal recourse as a public figure. Herd described mixed feelings — “terrified” and “maybe slightly flattered” — and said she is honored that Lily James was cast to play her, though she has not decided whether she will watch the film when it streams. Swiped, directed by Rachel Lee Goldenberg, premiered at the Toronto International Film Festival and dramatizes Herd’s journey from co‑founding Tinder to launching Bumble and becoming the world’s youngest self‑made female billionaire. The film has received mixed reviews, with one report noting a 37% score on Rotten Tomatoes.