Lamar Jackson Opposes Dale Earnhardt Jr.'s Trademark on No. 8

Lamar Jackson, quarterback for the Baltimore Ravens, has initiated a trademark dispute against NASCAR icon Dale Earnhardt Jr. over the number 8, which both have used prominently in their respective brands. Jackson filed a notice of opposition with the U.S. Patent and Trademark Office, arguing that Earnhardt Jr.'s trademark application for a stylized version of the number could lead to consumer confusion due to the similarities with Jackson's own 'Era 8' brand. He claims that the trademark could falsely suggest a connection between the two athletes and infringe on his existing trademarks, which date back to 2018. The filing has sparked backlash from fans, many of whom argue that Earnhardt Jr. has a long-standing association with the number 8 in NASCAR, dating back to 1999. Critics suggest that Jackson's attempts to claim exclusive rights over the number are misguided, and trademark experts anticipate that his filing may ultimately be rejected. Jackson's legal actions are not new; he previously challenged other athletes, including Troy Aikman, over similar trademark issues.