Under Armour Rejoins NFL as Footwear, Glove Partner

Under Armour has reestablished its partnership with the National Football League (NFL) as an official provider of footwear and gloves after a hiatus since the 2020 season. The multiyear agreement allows Under Armour to display its logos on NFL players' shoes and gloves, joining Nike and Adidas in this category, while Nike remains the exclusive jersey and sideline apparel provider. The deal grants Under Armour access to NFL media platforms and supports its grassroots initiatives, including youth sports programs. The collaboration marks a strategic return for Under Armour to high-profile sports partnerships under the leadership of founder Kevin Plank. Terms of the deal were not disclosed, but it signifies a significant step for Under Armour, which had previously reduced its investment in such sponsorships. Both Under Armour and the NFL expressed enthusiasm for the partnership's potential to enhance player performance and engage football fans globally.