Aviva Launches Life Insurance Partnership With Tesco Across UK

Aviva and Tesco Insurance & Money Services have launched a new life insurance product aimed at Tesco shoppers and Clubcard members, offering affordable cover starting at £5 per month through a fully digital and mobile-optimized application process. The partnership leverages Tesco's strong brand and extensive retail presence across hundreds of UK stores alongside Aviva's underwriting expertise and a high claim payout rate of 98.8% in 2024, totaling over £862 million. The life insurance plan not only provides financial protection but also grants access to complementary health and wellbeing services, although these are discretionary and may be subject to change. Tesco will promote the life cover via its online platforms, social media, and in-store, aiming to make life insurance more accessible and to broaden market awareness among customers who might not engage with traditional insurance intermediaries. Both companies emphasize their combined digital capabilities and data insights to enhance customer engagement and expand Aviva's distribution footprint across multiple channels. Executives from both firms highlighted their goal to provide peace of mind for families and to meet the growing need for protection insurance in the UK.