MJF Defends WWE Counter-Programming Against AEW As Smart Business

MJF, one of AEW’s top stars, has publicly acknowledged WWE's strategy of scheduling events concurrently with AEW programming as a smart and calculated business move. Speaking to TV Insider, he credited WWE President Nick Khan and Chief Content Officer Triple H for their deliberate counter-programming tactics, stating that attempting to "stomp out your competition" is a necessary business strategy. Despite WWE’s claims that AEW isn’t competition, MJF emphasized the intentional nature of WWE’s scheduling and expressed respect for the competitive approach, even admitting he would use similar tactics himself. The rivalry is highlighted by AEW's All In: Texas pay-per-view coinciding with WWE's NXT Great American Bash and a primetime special on NBC, intensifying the battle for wrestling viewers. MJF also stressed that AEW wrestlers are fully committed to their company, dismissing any notion of complacency within the roster. His comments reflect the ongoing intense competition between AEW and WWE as both companies vie for supremacy in professional wrestling.