Walkers Launches First New Crisp Flavours In Decades With Salt Reduction

Walkers has introduced two new permanent crisp flavors, Sticky Teriyaki and Masala Chicken, marking the first major addition to its core lineup in decades. These new flavors were developed after a rigorous year-long testing process involving 63 flavor variations and a six-step selection method. Consumer research showed strong preferences for the new crisps over classic flavors, with 73% favoring Masala Chicken over Prawn Cocktail and 65% choosing Sticky Teriyaki over Cheese & Onion. Alongside these new flavors, Walkers has reformulated several existing variants like Salt & Vinegar, Prawn Cocktail, and Smoky Bacon to be non-HFSS compliant by reducing salt content by 47%. The launch of these flavors aims to expand consumer choice and enhance Walkers' appeal in the UK snack market, supported by an upcoming 'Flavourite' marketing campaign. This product update coincides with PepsiCo's proposed restructuring plans that could impact jobs at its UK manufacturing sites, including Walkers' Leicester plant.