Roblox Launches TikTok-Like Video App, Boosts Creator Tools

Roblox has launched a new short-form video app called Roblox Moments, currently in beta for users aged 13 and older, which allows players to capture, edit, and share up to 30-second gameplay clips in a TikTok-style scrollable feed. This feature aims to boost user engagement by enabling viewers to join games directly from the videos and encouraging community interaction with emoji reactions and content reporting for safety. Alongside Roblox Moments, the company announced an 8.5% increase in the Developer Exchange rate, enhancing creators' earnings by raising the cash value of Robux, with top developers now earning nearly $1 million annually. Roblox is also preparing to release APIs and AI tools to empower creators with personalized in-game creation, discovery systems, and enhanced content monetization. The company’s push into short-form video and creator support reflects its strategy to transform the platform into a social and e-commerce hub amid strong competition. Wall Street analysts maintain an overall 'Outperform' rating on Roblox, reflecting optimism about the company’s growth potential despite some valuation concerns.