San Diego Council Bans Digital-Only Grocery Deals

The San Diego City Council has unanimously passed the nation's first ordinance banning grocery stores from offering digital-only deals, aiming to address the digital divide that disadvantages seniors and low-income residents who lack internet access or smartphones. The Grocery Pricing Transparency Ordinance, set to take effect in 90 days, requires that any digital discounts must also be available to all customers in-store, with clear signage at checkout. Councilmembers emphasized the move is intended to ensure that vulnerable populations can access the same savings as tech-savvy shoppers, rather than punish grocers. The ordinance was inspired by constituent complaints and data showing over 53,000 San Diego households without internet access. While the measure has been welcomed by many shoppers and advocates, some business representatives expressed concern about potential increased costs and operational challenges. Similar proposals are being considered in other states, reflecting a broader national debate over digital access and economic equity.