BTS member Jin, also known as Kim Seok-jin, has been appointed as the new global brand ambassador for Gucci, following his completion of mandatory military service in June 2024. Creative Director Sabato De Sarno praised Jin's magnetic personality and unique style, celebrating his ability to connect with people through music. Jin joins other notable Korean figures representing Gucci, such as Hanni and Lee Jung Jae, as the brand aims to strengthen its presence in South Korea with the upcoming 'Gucci Cultural Month' initiative set to launch on October 15 in Seoul. This initiative will honor local artists and their contributions to global culture. In addition to his fashion endeavors, Jin is working on a solo album expected to be released later this year, generating excitement among fans. His recent honor as the 'Best Olympic Torch' moment during the 2024 Paris Olympics further solidifies his status as a prominent figure in the entertainment industry.