Meghan Markle's As Ever Trademark Faces More Challenges

Meghan Markle faces challenges in securing a trademark for her new lifestyle brand, 'As Ever,' after her original brand name 'American Riviera Orchard' was rejected due to conflicts. The U.S. Patent and Trademark Office returned her application for 'As Ever,' noting a missing signature and clarity required on product descriptions such as 'spoons serving jams and fruit preserves.' Although no existing trademarks block 'As Ever', a New York-based clothing brand with the same name has expressed concerns but lacks resources to challenge effectively. Additionally, her brand's logo resemblance to Porreres' coat of arms in Majorca does not present a legal conflict. This trademark struggle coincides with the launch of her Netflix series, 'With Love, Meghan,' which has received mixed reviews yet significant global traction. Meghan aims to launch her brand's products by spring 2025.