Microsoft is poised to launch its Xbox Mobile Store, with a new webpage indicating an imminent rollout, likely targeting Xbox Insiders first. Xbox President Sarah Bond had previously confirmed a July 2024 launch, and the recent appearance of the 'Coming Soon' page has heightened anticipation among fans. Initially, the store will focus on web-based access, featuring first-party titles such as Candy Crush and Minecraft, both part of Microsoft's portfolio following the acquisition of Activision Blizzard. Third-party games are expected to follow at a later date, though no specific timeline has been provided. This move aims to challenge existing app store dominance on Android and iOS by creating a more accessible gaming platform. The store's web-based format is designed to navigate the challenges posed by closed ecosystems of major app stores, especially in light of new regulatory frameworks in Europe.