Amazon Ads has launched a new AI-powered Video generator tool designed to help advertisers create promotional video content more efficiently, currently available in beta for select U.S. advertisers. The tool allows users to transform a static product image into a short video clip, addressing challenges like time and cost which are significant barriers to effective video marketing. Alongside the Video generator, Amazon also introduced a live image feature that enables the rapid creation of animated campaign images. VP Jay Richman emphasized that these innovations leverage generative AI to enhance creativity and provide value for advertisers and shoppers alike. This initiative aligns with increasing consumer demand for video content, with 89% of consumers wanting more videos from brands in 2024. The company plans to refine these features based on user feedback before a broader rollout.