ACM Awards Extend Prime Video Streaming Deal Through 2028

The Academy of Country Music (ACM) Awards have secured a three-year streaming deal with Amazon Prime Video, extending their partnership through the 63rd ceremony in 2028. Following the successful 60th anniversary show hosted by Reba McEntire, the awards have been exclusively live-streamed on Prime Video since 2022, reaching audiences in over 240 countries and territories and expanding accessibility globally. The partnership integrates Prime Video with Amazon Music and Twitch to offer a comprehensive, immersive experience that enhances the reach of country music and the awards show. The ACM Awards, the longest-running country music awards show established in 1966, have pioneered the exclusive streaming model for major awards ceremonies. Key figures including Vernon Sanders of Amazon MGM Studios, Damon Whiteside of the ACM, and Jay Penske of Dick Clark Productions have expressed enthusiasm for continuing to innovate and grow the show's impact internationally. The deal underscores the evolving landscape of awards presentations, emphasizing streaming as a primary platform for live entertainment.