Warner Bros. Plans Sale of Looney Tunes Franchise Amid Cloud over Animation Future

Warner Bros. Discovery is reportedly considering selling the entire Looney Tunes brand, a significant shift that follows the controversial shelving of the completed film Coyote vs. Acme for a $30 million tax write-off. Insider Jeff Sneider suggests this divestment may be part of a broader strategy, as the studio has also pulled classic Looney Tunes shorts from its streaming service Max, indicating a pivot toward adult and family programming with more contemporary content. The film Coyote vs. Acme could potentially be sold to Ketchup Entertainment, which recently released The Day the Earth Blew Up: A Looney Tunes Movie, highlighting the uncertain future of these iconic characters. While newer content remains available for now, the decision to offload the franchise has raised concerns among fans about the legacy and future of Looney Tunes. This potential sale could ignite a bidding war among media companies eager to acquire one of animation's most recognizable brands. As the landscape shifts, viewers may soon find themselves wondering where Bugs Bunny and friends will land next.