Michigan State AD J Batt Advances Athletic Program Improvements

Since his appointment as Michigan State's athletic director in June 2025, J Batt has made significant strides in enhancing the football game-day experience and positioning the athletic department for success. He has revitalized tailgating traditions, improved concessions with popular vendors like Auntie Anne's and Little Caesar's, and fostered a strong connection with the fanbase. Batt expressed confidence in the football team's improvement over last season's 5-7 record, highlighting a solid offseason with key player retention and strategic investments in critical positions. Embracing the evolving college sports landscape, Batt views challenges such as NIL and transfer portal changes as opportunities, advocating for a strategic and unified approach as the program moves forward. He also emphasizes the importance of football to the department's overall success while committing resources to all sports, aiming to maintain Michigan State as a top-10 athletic department nationally. His proactive engagement, including media appearances and clear communication with coaches and fans, signals a promising start to his tenure.