Jeremy Bloom Named CEO of X Games

Jeremy Bloom has been appointed as the new CEO of the X Games, marking a significant transition for the organization as it prepares to adopt a team-friendly league structure starting in 2026. A former Olympic freestyle skier and NFL player, Bloom expressed that leading the X Games is a personal honor and a return to his sports roots. He brings extensive experience from his previous role as CEO of the B2B software company Integrate, which was acquired in 2022, and has been actively involved in sports governance as a trustee of U.S. Ski and Snowboard. Under his leadership, the X Games aims to enhance athlete engagement and global expansion, building on recent successes that include a 113% increase in streaming audiences. The new league format will allow athletes to earn compensation beyond existing prize purses, further professionalizing the competition. The winter X Games are set to take place in Aspen, Colorado, next month, with Bloom at the helm of this iconic brand.