Apple Martin Launches First Campaign With London Label Self-Portrait

Apple Martin, daughter of Gwyneth Paltrow and Chris Martin, has launched her modeling career as the new face of the London-based fashion house Self-Portrait. At 21 and currently a Vanderbilt University student, Martin features in a series of personal, candid iPhone selfies for the campaign, showcasing the brand's casual yet stylish aesthetic. This collaboration marks her first major brand deal and public step into the fashion spotlight, with Self-Portrait praising her effortless confidence and self-expression. The brand, founded by Han Chong, is known for its accessible price points and previous collaborations with prominent models and celebrities such as Gigi Hadid and Naomi Campbell. Martin’s approach to her debut campaign emphasizes authenticity, aligning with her past efforts to keep her life private despite her famous parents. Fans and media alike have welcomed her arrival in the fashion world, noting the significance of this carefully curated public debut.