Fyre Brand Auctioned on eBay After Failed Sale

Billy McFarland, convicted organizer of the failed Fyre Festival, has listed the Fyre brand—including trademarks, intellectual property, social media accounts, and documentary footage—for auction on eBay after a previously planned seven-figure private sale to filmmaker Shawn Rech collapsed. The eBay auction has attracted over 1,000 offers and bids have already surpassed $50,000, with the winning bidder also offered the option for a Caribbean festival location. McFarland, whose reputation is marred by the 2017 festival disaster and subsequent fraud conviction, continues to promote Fyre-related ventures, including a Fyre Hotels experience in Honduras and attempts to revive the festival. Despite widespread skepticism, interest in the brand persists. The shift from a private sale to a public auction signals renewed attention and competition for ownership of the notorious brand. The ongoing developments highlight both the risks and the fascination surrounding celebrity-driven, failed business ventures.