WWE Bad Blood 2024 is set to take place on October 5 at the State Farm Arena in Atlanta, Georgia, with an earlier start time of 6 PM EST instead of the usual 7 PM. This adjustment is made to avoid direct competition with UFC 307, which will be held the same night at the Delta Center in Salt Lake City, Utah. The event marks the return of Bad Blood after a 20-year hiatus, coinciding with the 27th anniversary of the first-ever Hell in a Cell match. The original Bad Blood event took place on October 5, 1997, featuring a historic match between Shawn Michaels and The Undertaker. WWE aims to end several ongoing storylines during this highly anticipated premium live event. The decision reflects the strategic planning by TKO Group Holdings, which oversees both WWE and UFC.