Layla & Kays Wins UK Beauty Award, Nominated Global Award

Layla & Kays, an innovative natural haircare brand backed by scientific research, is gaining recognition for its biotech-powered formulas designed specifically for curly, coily, and textured hair. The brand utilizes active botanical extracts and patented technologies like Mitotech™ and PhytoProtect™ to protect hair from oxidative stress and UV damage, supported by peer-reviewed studies published in scientific journals. This approach has earned Layla & Kays multiple awards, including the UK Pure Beauty Silver Award and the Vegan Beauty Award, highlighting its impact in both the scientific and beauty communities. Meanwhile, celebrity hairstylist Katie Allan has tested various hair straighteners, emphasizing the importance of choosing devices tailored to specific hair types and textures, with features such as adaptive heat settings and safety functions. Additionally, consumer reviews underscore the effectiveness of specialized shampoos and conditioners, such as those designed to enhance gray and blonde hair, which improve shine and manageability without harsh coatings. Together, these developments illustrate a growing trend toward science-driven, hair-type-specific care in the beauty industry.