Brand Experts Criticize Meghan Markle Using Royal Fame to Boost As Ever

Meghan Markle's lifestyle brand, As Ever, has faced severe criticism from branding experts, including Canadian lawyer Phillip Millar and California marketing executive Camille Moore, who accuse her of relying excessively on her fame from Prince Harry and her acting career rather than building a genuine, sustainable brand. The experts described her branding strategy as poorly executed, inauthentic, and lacking clear direction, suggesting that she is attempting to portray a domestic expert image that does not align with her true persona. Despite several product launches selling out quickly, the critics argue that these successes reflect consumer gullibility rather than product quality or brand strength. Millar further accused Markle of misrepresenting herself and using her royal connections to maximize short-term sales, calling her a 'fraud' and stating that the brand fails to deliver substance or intelligence. He also pointed out inconsistencies in her branding approach, suggesting she would be better positioned as a disruptor or rebel, reflecting her real-life impact, rather than the softer image she currently promotes. The criticism extends to her use of royal titles in commercial contexts, which has sparked additional controversy.